Abstract
This article focuses on the way tourism entrepreneurs and the government of Belize cope with the apparently conflicting processes they come across while developing their tourism product. Although traditionally focused on small-scale, sustainable tourism, Belize has recently been discovered by cruise ship lines. The impact of this on the world of tourism entrepreneurs is not yet clear and there is a discussion going on between those who argue that cruise ship tourism and sustainable tourism can go hand in hand and those who consider this impossible. The case of Belize is used to further develop ideas on practicing sustainable tourism and cruise tourism, with a focus on the role of governments and tourism entrepreneurs in this development.
Keywords : sustainable tourism, cruise tourism, development, entrepreneurship, government policy |
