Abstract
This study attempted to summarize
how the lodging industry survived after the attacks
of September 11, 2001. A variety of lodging properties
in the metropolitan Washington, DC area were contacted
to assess how they responded to the new challenges faced
by the hospitality industry. The information collected
by reviewing the published material and conducting interviews
gives an insight as to the measures used to address
the crisis. The finding shows that the lodging industry
suffered economic losses in the year following the attacks
and had to implement cost effective measures to achieve
economic stability. Now, the emphasis is more on differentiation,
security issues, and customer service. A list of techniques/
measures used is provided for reference.
Key Words: lodging industry, post September 11, crisis management, security concerns, and cost effective measures.
By Maryam Khan , Dept. of Management, School of Business, Howard University, USA