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Volume 2 No 1, 2004
The lodging Industry Moving Forward In spite Of New Challenges: A case study

Abstract
This study attempted to summarize how the lodging industry survived after the attacks of September 11, 2001. A variety of lodging properties in the metropolitan Washington, DC area were contacted to assess how they responded to the new challenges faced by the hospitality industry. The information collected by reviewing the published material and conducting interviews gives an insight as to the measures used to address the crisis. The finding shows that the lodging industry suffered economic losses in the year following the attacks and had to implement cost effective measures to achieve economic stability. Now, the emphasis is more on differentiation, security issues, and customer service. A list of techniques/ measures used is provided for reference.

Key Words: lodging industry, post September 11, crisis management, security concerns, and cost effective measures.

By Maryam Khan , Dept. of Management, School of Business, Howard University, USA

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