Abstract
Starting with a comparison of features of Western tourism resources and eastern tourism resources in China , the current analysis of tourist industry in the western area of China is analyzed from the following advantageous aspects: orientation, evaluation, combination, location, adjustment and strategies (S). Second, the weak points such as transportation, capital, fundamental establishment, human resources and regional views have been focused (W). Third, the opportunities such as international environment, domestic economics, industrial structures and ecologic environment have been mentioned (O). Fourth, the threats such as obtaining capital, financial adjustment, beneficial relationship, economic quality and international competitions are studied (T). Finally, the development strategies of marketing promotions, image location, festival marketing, ecological development, green system, product model, electric network, rich achievement and educational service are put forward in this paper.
Keywords : Western China , Tourism industry, SWOT analysis, Development strategies. |
